Client Name:
Eko Renhold:
Enhancing Brand Identity and Recruitment Success
Eko Renhold is a small, family-run cleaning company based in Stavanger, Norway. With a dedication to providing top-notch cleaning services, they sought to elevate their digital presence and streamline their recruitment efforts to attract skilled cleaners.
The challenge:
Eko Renhold faced two significant challenges:
1. Outdated Branding on Social Media: The company’s Instagram profile lacked the polished, professional look needed to resonate with its audience and attract new clients.
2. Recruitment Difficulties: The company struggled to find reliable cleaners to expand their workforce, which limited their ability to scale operations.
The solution:
Cogni Norway partnered with Eko Renhold to address these challenges through strategic rebranding and innovative digital solutions:
1. Instagram Rebranding
• Redesigned Eko Renhold’s Instagram profile to create a more professional and cohesive aesthetic.
• Developed a new content strategy, including before-and-after cleaning visuals, testimonials, and engaging posts showcasing their team’s dedication.
• Designed custom templates for consistent branding and storytelling.
2. Recruitment on Karriere.no
• Created a professional company profile for Eko Renhold on Karriere.no, one of Norway’s leading recruitment platforms.
• Optimized the profile to highlight the company’s values, work environment, and opportunities for growth.
• Crafted a compelling job advertisement to attract qualified candidates.
The results:
Instagram Rebranding Success:
• Increased Instagram followers by 50% within three months.
• Boosted engagement rates by 30%, with more inquiries about services coming directly through Instagram.
Recruitment Success on Karriere.no:
• Received 15+ applications within the first two weeks of posting the job advertisement.
• Successfully hired 3 new cleaners, helping Eko Renhold expand its operations and take on more clients.
Key success factors:
1. Cohesive Branding: The revamped Instagram profile gave Eko Renhold a more professional appearance, helping them stand out in a competitive market.
2. Targeted Recruitment Efforts: By leveraging Karriere.no, the company reached a wider pool of qualified candidates efficiently.
3. Engaging Content Strategy: Consistently engaging content on Instagram built trust with potential clients and job seekers alike.
The impact:
Eko Renhold’s rebranding and recruitment transformation through Cogni Norway allowed them to:
• Attract new clients by presenting a polished, professional image on Instagram.
• Scale their operations with the addition of skilled cleaners to their workforce.
• Establish a strong online presence that reflects their commitment to quality and professionalism.
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